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Who, What, Where: London Fashion Week

fashion week london

Friday 13 September until Tuesday 17 September is London Fashion Week 2019, so fashionistas should prepare themselves for a weekend of luxury, whether it’s from staying at luxury boutique hotels in London like The Devonshire or buying a new bag down the road on Oxford Street to wear to all the best events. This is a particularly exciting year because the event is the first of the four global fashion weeks that is opening its doors to the public.

History

Considering how a young designers’ career aims are usually to be showcasing at “Big Four” Fashion Week events, it is interesting to think about where it all started. That the foundation of the British Fashion Council in 1983 is why the first London Fashion Week in 1984 was certainly not the last.

So, before you book a room in Devonshire Hotel London and pack your bags for a fashion-inspired adventure in London, here’s some information that is helpful in understanding what London Fashion Week is all about, where it is going and what motivates the organisations involved to collaborate like they do to make this world-class event come to life every year, at various points during the year. It is so much more of an inspiring experience when you understand where it started.

London is part of what is referred to as the “Big Four” of fashion weeks, alongside Paris, Milan and New York. The first London Fashion Week was far from today’s slick catwalks in grand venues – the first event happened in tents outside West London’s Kensington’s Commonwealth Institute, in a car park. Designers gained exposure and success continued for the event while inspiration took hold. Within five years of its founding, the world-famous Kate Moss was modelling in her debut catwalk show. Thinking now on the success Kate Moss has had throughout her career, it just goes to show the extent to which the event is important to young models and designers trying to break into the industry – it all starts somewhere.

Venue

London Fashion Week takes place at The Store X London museum, which is usually residence to over twenty videographers and filmmakers but transformed into a fashion-Utopia during Fashion Week. It’s only a short walk from Temple Station, so getting there is therefore simple and best done via the tube, meaning accommodation near Paddington or anywhere close to an underground station is a great first step in ensuring your trip is perfect.

Catwalk Shows

When it comes to fashion week, it’s all about who is there, showcasing their new creative ventures and offerings to the fashion world. This September’s line-up is sizzling hot and brimming with talent. Here are some of the most sought after catwalk shows. If you’re buying certain ticket packages, you often will only be permitted to attend one so make sure you choose wisely.

David Koma

15 September 2019

10:00

This London-based fashion designer’s brand is known for its ultra body-contouring silhouette. The feminine form is his muse and sculptural statement pieces are the outcome. People will be flocking from high and low to see this talented individual work in the flesh.

Ashish

15 September 2019

19:00

Since being discovered by Browns Focus in 2001 and inducted into the London fashion scene, Ashish Gupta has been instrumental in the vibrancy that the London Fashion Show has become synonymous with. Starting with a fine arts degree in Delhi, India and progressing towards an MA in fashion design in London, with his designs eventually on display at the V&A and The Met, his clothing is inspired by maximalist design and political activism, making him one of the must-see features of this years show.

Burbury

16 September 2019

17:00

There comes a point where you’ve got to ask yourself, “is it even London Fashion Week without Burbury?” This luxury British fashion institution comes back every year with even more energy and creativity than the year before, wowing critics, models and attendees alike. Burberry’s clothes’ message, their strong case for individualism, is mirrored throughout their shows, especially in the diversified ways models are cast.

Charlotte Knowles

17 September 2019

13:00

This London-based womenswear label, founded by Central Saint Martins graduates Charlotte Knowles and Alexandre Arsenault is a triumphant achievement that celebrates womanhood, strength and confidence. Her work is identifiable by its refined and intricate design, with a focus on layering, padded cups and unexpected cutouts.

Positive Fashion

The packages available for the public also offer the opportunity to attend events being put on by London Fashion Week. The major two that are included in ticket packages are those pertaining to the Positive Fashion movement.

Positive Fashion is very important to the British fashion industry. It is a British Fashion Council (BFC) initiative that celebrates the best practices in the industry, focusing on methods and business decisions that inspire overall positive change. The available events are a Positive Fashion exhibition and a talk, where you can learn the ins and outs of what the BFC is doing and how they are doing it.

Tickets

Fashion Week isn’t just a free-for-all, even though this is an important year and tickets are available for the public. This year, only six events are open to the public.

Standard Ticket: £135 

Includes:

–      Entrance to one catwalk show

–      Entrance to BFC Positive Fashion Exhibition

–      Free drink

–      Free London Fashion Week tote bag

–      Entrance to Positive Fashion Talk

Front Row: £245

Includes:

–      Entrance to one catwalk show (front row seat)

–      Entrance to BFC Positive Fashion Exhibition

–      Free Drink

–      Free London Fashion Week tote bag (filled with gifts)

–      VIP lounge access (for session duration)

–      Entrance to Positive Fashion Talk (front row seat)

Fashion Monitor

Fashion & Beauty Monitor is a technological development that will transform your London Fashion Week experience and answer questions like “who, what and where” regarding influencer marketing and PR solutions around every turn. This is the industry’s go-to resource, and if you are interested in understanding its influence on fashion week, then head to Westminster Reference Library on 5 September from 14:30 – 16:00 BST. Tickets are £6.

What are you waiting for? Take advantage of promotions and packages at The Devonshire Hotel London to save money on accommodation now, leaving you more money to update your wardrobe before and after London Fashion Week.

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